Daewoo International, officially reborn as POSCO-DAEWOO
Poised to Leap Forward to Become Global Top Integrated Corporation
– A ceremony was held on the 21st in Songdo, Incheon to announce the name-change to POSCO DAEWOO CORPORATION, and its new corporate identity
– Chairman of POSCO Group Kwon Oh-joon and the affiliates’ chief executives celebrated this new beginning
– POSCO DAEWOO will serve as the outpost for POSCO’s future value creation in the global market
A ceremony for POSCO DAEWOO was held on the 21st at Songdo Convensia, presided over by CEO of POSCO DAEWOO Kim Young-sang, to declare the change of the company’s name and corporate identity.
Attending the meeting were Kwon Oh-joon, Chairman of POSCO Group; chief executives of its major affiliates including POSCO E&C, POSCO Energy, and POSCO ICT; and over 1,000 employees of the company, who celebrated the company’s new start. Incheon Mayor Yoo Jeong-bok and members of the Bobsleigh and Skeleton National Team sent congratulatory messages via video.
At the ceremony, the company’s name-change was announced with the new corporate identity, which was followed by a new company flag delivery ceremony and the presentation of badges and employee ID cards.
The new corporate identity strongly evokes the union of the two brands: POSCO representing trust and innovation, and DAEWOO representing originality and challenge spirit.
Mr. Kwon said in a congratulatory speech that this ceremony was significant as it put in the employees’ DNAs the strengths POSCO and POSCO DAEWOO had built over the past five decades. He added, “I call on POSCO DAEWOO, as core subsidiary of POSCO GROUP, to create more synergy effects from global business projects and to further the value of the company.”
Highlighting the importance of the new launch, Mr. Kim emphasized, “From this moment on, the company will strengthen solidarity with POSCO and focus its efforts on playing a leading role in creating greater synergy from overseas projects.” He also declared, “The company, with its own originality and boldness, will serve as an outpost for POSCO’s future creation of value in the global market.”
POSCO DAEWOO, founded in 1967 as Daewoo Industry Co.,Ltd and incorporated into POSCO in 2010, has made a new start with its new company name as one of the global top integrated corporation. The company is planning to actively expand into overseas markets as a leading global trader that links all the value chains in its business area based on its capabilities and decades-old networks in the foreign business community.